PPC & SEO

Our PPC & SEO services are designed to make your brand's digital presence stand out so you not only gain visibility but also drive meaningful engagement and conversion. Our team uses a data-driven approach to make an impact among a variety of marketplace dynamics and audience behaviors. Our PPC management optimizes your ad spend to achieve the highest possible ROI, while our SEO strategies are crafted to enhance organic search rankings, focusing on both on-page and off-page techniques.
Our team ensures that every aspect of your PPC & SEO campaigns is meticulously planned and executed. From keyword research and selection to ad creation and landing page optimization. Our team provides regular performance tracking and analytics, which allow us to continuously refine strategies that respond to changing market conditions effectively.

Directions
in work

Keyword Search & Analysis

Identifying and targeting optimal keywords based on user search behaviors and competitive analysis to maximize campaign reach and effectiveness.

Ad Copywriting

Crafting compelling and relevant ad copy that engages potential customers and encourages clicks, tailored to the nuances of each target audience.

Landing Page Optimization

Designing and refining landing pages to improve user experience and conversion rates, ensuring they are aligned with the ad content for consistency.

SEO Audits

Evaluating your website to identify areas of improvement for organic search performance, including technical issues, on-page optimizations, and content enhancements.

Performance Reporting

Providing detailed analytics and performance reports that offer insights into the effectiveness of PPC campaigns and SEO efforts, allowing for data-driven decision making.

Bid Management

Managing bids strategically to get the most efficient use of budget and maximize ad placement across search engines.

Company name

Web Development

Work example

Company name

Web Development

Company name

Web Development

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Working stages

Step 1

Briefing


The briefing process for PPC & SEO involves a detailed discussion to understand the client's specific needs, target audience, and business objectives. This meeting is crucial for setting the scope and expectations of the campaign, allowing the team to align their strategies with the client’s goals effectively. The team gathers insights on the client's previous marketing efforts, competitive environment, and any specific challenges they are facing.

Step 2

working plan

Once we’ve gained a solid understanding of a client’s wants and needs, our team provides a detailed working plan that serves as a roadmap, which outlines the PPC & SEO strategies to be implemented. This plan defines timelines, resource allocation, expected outcomes, and key performance indicators (KPIs). This serves as a blueprint for the execution phase, ensuring all team members are aligned and understand their roles and responsibilities.

Step 3

Weekly iterations

Each week, our team presents ongoing results that have been analyzed so strategies can be adjusted regularly, based on performance data. This stage allows the team to optimize campaigns continuously and make tactical adjustments to enhance effectiveness, ensuring maximum ROI and adherence to the client's strategic goals.

Step 4

Approval stage

This critical point in PPC & SEO is where the client’s final satisfaction is secured. Comprehensive results and performance metrics are presented to the client for review. This includes a detailed analysis of what was accomplished versus the initial objectives, insights into audience behavior, and recommendations for future strategies. The client’s feedback is solicited to ensure their satisfaction and to finalize any adjustments before considering the project complete.

Our principles

Idea to Execution

From the initial strategy through to the end product, we deliver the whole experience entirely in-house. This allows us to ensure quality across everything that we do.

Full Stack

We are home to both generalists and specialists, covering UI development, interaction design, CMS configuration, and technical development under one roof.

Technology Neutral

We remain technology-neutral at the outset, listening and observing so that we can recommend the optimal solution to suit the business problem

Integrated

We ensure that your website is the beating heart of your digital ecosystem, providing secure API integrations and solutions across your business systems.

Our principles

Idea to Execution

From the initial strategy through to the end product, we deliver the whole experience entirely in-house. This allows us to ensure quality across everything that we do.

Full Stack

We are home to both generalists and specialists, covering UI development, interaction design, CMS configuration, and technical development under one roof.

Technology Neutral

We remain technology-neutral at the outset, listening and observing so that we can recommend the optimal solution to suit the business problem

Integrated

We ensure that your website is the beating heart of your digital ecosystem, providing secure API integrations and solutions across your business systems.

“Every project is a chance not just to excel but to extend our reach to where it's needed most. That's why we dedicate a portion of our profits to non-profits and local organizations.”

Company Name

UI/UX Design

“Every project is a chance not just to excel but to extend our reach to where it's needed most. That's why we dedicate a portion of our profits to non-profits and local organizations.”

Company Name

UI/UX Design

Making an impact is what we’re here for. It’s not just about the work we do; it’s about the difference we can make along the way.

John Smith

CEO of Clients company Name

Making an impact is what we’re here for. It’s not just about the work we do; it’s about the difference we can make along the way.

Payton Wallace

Founder and Chief Executive Officer

Frequently
asked question

What is Integrated Marketing?

What is integrated marketing?

"Think of integrated marketing as assembling a puzzle where every piece is a different marketing channel. They all fit together to create a complete picture – your brand's unified message across digital and traditional platforms. It's about consistency, harmony, and amplifying your voice in a crowded space."

How Does Storybranding Work?

How Does storybranding Work?

"Story branding is all about positioning your brand's narrative in a way that makes your customer the hero. We craft a story where your products or services become the tools that help the hero overcome their challenges. It's a powerful way to connect emotionally and build lasting loyalty."

What Should I Expect Working with C45 Agency?

WhatShould I Expect Working with C45 Agency?

"Expect collaboration, creativity, and transparency. We're here to guide you, not just execute tasks. From the get-go, we'll set clear goals, establish open lines of communication, and make sure we're aligned on what success looks like for you."

How Do Agreements Differ from Expectations?

How Do Agreements Differ from Expectations?

"Agreements are the concrete terms we set together –deadlines, deliverables, budgets. Expectations are the outcomes you're hoping to achieve, like increased engagement or sales. We strive to align both, ensuring we meet the agreed terms while aiming to exceed your expectations."

Can You Help with Both Digital and Traditional Marketing?

Can You Help with Both Digital and Traditional Marketing?

"Absolutely. While our expertise shines in the digital realm, we understand the value of traditional marketing and how it complements digital strategies. We're all about creating a cohesive marketing approach that reaches your audience, wherever they are."

What Makes C45 Agency Different?

What Makes C45 Agency Different?

"Our focus on storytelling and building authentic relationships sets us apart. We're not just about numbers and conversions; we're about creating meaningful interactions that resonate with your audience and make a lasting impact."

How Do We Get Started?

How Do We Get Started?

"Getting started is simple. Reach out to us with a bitabout your brand and what you're looking to achieve. We'll set up a chat todive deeper into your goals, explore how we can help, and outline the nextsteps to take your brand's story to the next level."